Betway Global Rebrand
We set out to reposition Betway's global brand, reimagining its global presence with a vibrant new aesthetic for its Sports, Casino, and Live Casino offerings.
This transformative journey was driven by a vision to infuse the brand with a renewed energy, streamline the creative process, and enhance operational efficiency for localised markets.
The initiative introduced a suite of design templates, comprehensive guidelines and versatile toolkits, all aimed at crafting a cohesive and dynamic user experience across all marketing channels.
01
Approach
We embarked on a comprehensive competitor analysis to fuel our innovative drive. This allowed us to pinpoint areas ripe for enhancement and draw inspiration for our design journey.
​
Armed with insights, we crafted a series of mockups and prototypes, focusing on practicality whilst ensuring they resonate with and adapt to the unique flavours of local markets.
​
This strategic and creative approach guaranteed that our campaign not only met high visual standards but was also embraced by teams worldwide, fostering a collaborative and effective global outreach.
​
​
02
Scalable design
Betway is exclusively an online gaming provider. As such we needed to ensure that any creative execution was capable of scalability across our wide range of digital marketing channels. We focused on producing elements that can scale from in-app experiences to marketing campaigns.
​
03
Betway Sonic
We embraced Betway’s ethos, “The Thrill of Backing Your Instinct” along with the foundational brand “Insightful, Infectious, and Can-do” and infused them into a musical and sonic identity, collaborating with DLMDD.
​
This allowed Betway to produce and leverage an individual and distinctive audio signature to utilise across motion media channels.
04
Photoshoot & Post Production
In order for Betway to own their new identity, we required unique imagery to leverage across the brand. As such, we commissioned a large scale photoshoot to enable the brand to stand out in the market and future proof for future market opportunities.
By carefully planning and executing this photoshoot, we were able to capture compelling visuals that perfectly aligned with our brand vision.
​
.jpeg)
.jpeg)
.png)
05
Ensuring success
To ensure the success our updated brand, we organised a series of presentations for our internal and external partners. These sessions were designed to illuminate our creative process and offer insights into how the marketing channels have evolved in response to our recent initiatives.
