CV
Professional Summary
I am a strategic creative professional with over a decade of expertise in driving innovative solutions across global teams. My recent roles have expanded my capabilities in creative operations, delivering transformative strategies for clients such as Coca-Cola, CHILI Publish, The People’s Postcode Lottery and Kraft Heinz.
With a proven track record of guiding teams at Coca-Cola, Betway Group and Korn Ferry, I specialise in developing cohesive teams, implementing digital technologies and creating impactful creative solutions that drive organisational efficiency and business growth.
Achievements
01
Strategic Consultancy
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Delivered global automation project for Coca-Cola's StudioX Programme, implementing CHILI Publish's Studio/GraFx/ShopX platform
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Developed comprehensive Creative Operations Advisory Framework at EKCS, optimising marketing and creative functions
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Conducted stakeholder assessments for People's Postcode Lottery, delivering strategic recommendations to enhance operational efficiency
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Led design and implementation of Kraft Heinz Monday.com workflow system, creating bespoke automations and reporting solutions
02
Brand Leadership
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Spearheaded successful relaunch of all 3 Betway brands (Sports, Casino, E-sports), leading to 2.3x improved interaction rates
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Led numerous high-profile campaigns including Euro 2020, World Cup, Champions League, Golf & Tennis Majors, Formula 1, and a Global Sports Photoshoot. Delivered Betway Brand Sonic as part of the leadership team.
03
Digital Transformation
& Cost Saving
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Implemented transformative initiatives reducing asset production time: 92% for dynamic display ads, 85% for social media, 80% for on-site content - resulting in up to 1000x improved click-through rates
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Achieved over £2 million in cost savings through automation, budgeting, and contract negotiations
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Enhanced efficiencies, processes, and procedures by executing best practices and new technologies.
04
Creative & Team Leadership
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Transformed in-house creative studio in creativity, delivery, and culture, achieving a 76% improvement in retention rates
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Excel in leading and inspiring multidisciplinary teams through effective strategies and a positive environment
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Provides training, mentorship and introduces innovative solutions to drive creativity and revenue.
Key skills
Strategic Consultancy
Delivering tailored creative operations advisory solutions, developing transformative frameworks for in-house agencies and brands with expertise in workflow integration and operational efficiency
Creative Management
Leading and completing all aspects of in-house creative studio and brand teams, focusing on developing and introducing innovative and creative solutions for clients to build memorable brands and drive revenue.
Digital Transformation
Known for strategically enhancing efficiency team processes and procedures by discovering and executing best practices and technologies.
Organisational Design
Developing methodologies, initiatives and frameworks.
Cost savings
Expertise in production processes, automation, budgeting and contract negotiation.
Project Management
Managing high-profile and prestigious on-budget global projects including digital transformation, rebrands, campaigns, photoshoots through to delivery.
Stakeholder management
Experience of influencing at senior stakeholder levels, problem solving and influencing. Optimising customer satisfaction and retention ratings by interpreting requirements and determine project direction.
Team Building & Leadership
Build engaged, focused and high-performing teams through developing clear expectations, career pathways, training and mentoring.
Thought Leadership & Industry Speaking
Comfortable speaking to large audiences at industry events such as HS Creative Operations Los Angeles, The Programmatic Pioneers Summit in London, Inside Out LIVE 2025 Sharing knowledge and experience on a range of topics.
Employment History
2025 - 2026
Global Creative Technology & Strategy Lead
The Coca-Cola Company | CHILI Publish | Man Machine
Spearheaded global creative automation and content production strategies for Coca-Cola’s StudioX (ShopX) platform. Served as the technical and strategic bridge between TCCC, CHILI Publish and a multi-agency ecosystem (WPP, VML, Hogarth). Designed scalable workflows and template architectures that democratised content creation while strictly adhering to global brand standards.
2024 - 2025
Creative Solutions Lead & Consultant | EKCS
Served as a strategic advisor for enterprise-level in-house agencies, specialising in the architecture of creative operations and workflow automation. Partnered with global clients to diagnose operational bottlenecks, engineer bespoke technology solutions, and drive business development through the delivery of scalable, high-efficiency production ecosystems.
2020 - 2024
Head of Design | Betway Group
Head of Design at Betway’s global in-house Creative studio of 20 multi-disciplinary designers (Creative, UI/UX, Motion, Social), I oversaw all aspects of studio leadership, talent management & procurement, marketing, brand development, strategy, budgeting and technology delivery collaborating with 3 internal studios and external agencies.
2013 - 2020
Creative Design Manager | Korn Ferry
As the Creative Studio Manager, I led high-value projects and managed a £80m business development pipeline for global clients including MoD, BBC, HSBC, ASOS, DIOR, Sky, Salesforce and many others.
2011 - 2013
Senior Designer | Lexis Nexis
Senior designer delivering market leading business to business magazines overseeing all design processes and media delivery.
2007 - 2011
Creative Design & Production Manager | Metropolis Media
Creative design & production manager for various leading business to business magazines.
2005 - 2007
Creative Designer | Phathouse Design Ltd
Designer for a creative studio undertaking a wide range of projects.
Interests
I am passionate about the future of creativity, researching advancements in AI and design technology. I balance this technical curiosity with my love for music and spending time with my family.