CV
Professional Summary
I am transformational creative leader adept at spearheading brand relaunches, high-profile campaigns and delivering significant digital transformation through strategic initiatives.
My strengths lie in team leadership, mentorship, innovation, cost optimisation and translating vision into measurable business results.
Achievements
01
Brand Leadership
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Spearheaded successful relaunch of all 3 Betway brands (Sports, Casino, E-sports), leading to 2.3x improved interaction rates
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Led numerous high-profile campaigns including Euro 2020, World Cup, Champions League, Golf & Tennis Majors, Formula 1, and a Global Sports Photoshoot. Delivered Betway Brand Sonic as part of the leadership team.
02
Digital Transformation
& Cost Saving
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Implemented transformative initiatives reducing asset production time: 92% for dynamic display ads, 85% for social media, 80% for on-site content - resulting in up to 1000x improved click-through rates
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Achieved over £2 million in cost savings through automation, budgeting, and contract negotiations
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Enhanced efficiencies, processes, and procedures by executing best practices and new technologies.
03
Creative & Team Leadership
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Transformed in-house creative studio in creativity, delivery, and culture - 76% improvement in retention rates
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Excel in leading and inspiring multidisciplinary teams through effective strategies and a positive environment
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Provides training, mentorship and introduces innovative solutions to drive creativity and revenue.
Key skills
Creative Management
Leading and completing all aspects of in-house creative studio and brand teams, focusing on developing and introducing innovative and creative solutions for clients to build memorable brands and drive revenue.
Digital Transformation
Known for strategically enhancing efficiency team processes and procedures by discovering and executing best practices and technologies.
Organisational Design
Developing methodologies, initiatives and frameworks.
Cost savings
Expertise in production processes, automation, budgeting and contract negotiation.
Project Management
Managing high-profile and prestigious on-budget creative projects including rebrands, campaigns, photoshoots through to delivery.
Stakeholder management
Experience of influencing at senior stakeholder levels, problem solving and influencing. Optimising customer satisfaction and retention ratings by interpreting requirements and determine project direction.
Team Building & Leadership
Build engaged, focused and high-performing teams through developing clear expectations, career pathways, training and mentoring.
Industry Speaking
Comfortable speaking to large audiences at industry events. Sharing knowledge and experience on a range of topics.
Employment History
2020 - 2024
Design Manager | Betway Group
Acting as Head of Design at Betway’s global in-house Creative studio of 20 multi-disciplinary designers (Creative, UI/UX, Motion, Social), I oversaw all aspects of studio leadership, talent management & procurement, marketing, brand development, strategy, budgeting and technology delivery collaborating with 3 internal studios and external agencies.
2013 - 2020
Creative Design Manager | Korn Ferry
As the Creative Studio Manager, I led high-value projects and managed a £80m business development pipeline for global clients including MoD, BBC, HSBC, ASOS, DIOR, Sky, Salesforce and many others.
2011 - 2013
Senior Designer | Lexis Nexis
Senior designer delivering market leading business to business magazines overseeing all design processes and media delivery.
2007 - 2011
Creative Design & Production Manager | Metropolis Media
Creative design & production manager for various leading business to business magazines.
2005 - 2007
Creative Designer | Phathouse Design Ltd
Designer for a creative studio undertaking a wide range of projects.
Interests
I enjoy spending time with my family and making music in my home recording studio. I also like to stay up-to-date with the latest creative trends and developments in technology and AI.