CHILI Publish
The Coca-Cola Company (TCCC) required a massive shift in their content supply chain, moving from manual agency production to a self-serve, automated model.
For CHILI Publish, the challenge was not just providing software, but proving that the CHILI GraFx engine could serve as the backbone for TCCC’s global "StudioX" platform.
The technology needed to handle immense scale, complex brand logic, and seamless integration into a multi-agency ecosystem without compromising performance or brand integrity.
The Solution
To ensure the successful adoption of CHILI technology within TCCC, a dedicated strategic and technical lead was required to bridge the gap between product capabilities and enterprise requirements.
The solution involved translating TCCC’s complex marketing needs into scalable CHILI Smart Template architectures and influencing the product roadmap to support enterprise-grade features like dynamic resizing and deep ecosystem integration.
The Execution
01
Product Roadmap Influence
Acted as the voice of the enterprise customer, collaborating directly with CHILI engineering to scope and deliver critical new features such as User Managed Resizing, Localisation workflows, and Digital Output support, directly enhancing the core value of the CHILI GraFx & Experience Layer.
02
Ecosystem Orchestration
Led the technical integration strategy, connecting CHILI GraFx with Kadanza and Adobe Experience Manager, ensuring the software functioned as a seamless engine within TCCC’s broader tech stack.
03
Standardisation & Governance
Developed and deployed the TCCC Accreditation Learning Programme, a bespoke training framework that upskilled agency partners, ensuring the CHILI technology was utilized correctly and consistently across the global supply chain.
04
Innovation Leadership
Drove future-proofing initiatives by partnering with Product teams to develop AI Proof of Concepts (PoCs), demonstrating how CHILI could leverage AI for faster template production and content customization.
05
Commercial Impact
By implementing a robust "CHILI Template Strategy," I facilitated a self-serve model that delivered a 94.6% cost reduction for the client, solidifying CHILI Publish’s position as a mission-critical partner for Coca-Cola.
As the technical and strategic lead for this engagement, I executed the following key duties to ensure the platform's success:
Futher Information
Further information is available upon request.